The offspring of the baby boomers, ranging in age from 21 to 31, are the target market for a new food and wine pilot called “Wine Uncomplicated.” Scott MacLeod, a producer with Meritage Entertainment, will begin shooting the 22-minute episode in Sonoma April 7 through 10th.

I had a sneak preview of some Alsace varietals that will be poured this Saturday and Sunday at the Mendocino County Fairgrounds in Boonville. If you’re planning to go, here’s a quick hit list of some of the most striking:

Hardy Wallace has a new gig. The former Murphy-Goode social media dispatcher has agreed to do sales and marketing for Kevin Kelley’s Natural Process Alliance and Salinia labels in Santa Rosa. He was offered a marketing position at Murphy-Goode but declined.

Hardy Wallace has a surprise. The Murphy-Goode social media dispatcher has left his digs and has taken up new residence at another Healdsburg winery, Michel-Schlumberger Wine Estate.

The Naples Winter Wine Festival — the goodwill economic indicator — raised $8 million this year, up from last year’s take of $5 million. Does that mean today’s economic climate has more people budgeting goodwill? You bet.

News for the generous palate. There’s going to be a wine tasting to generate donations for Haiti on Feb. 13th at D’Argenzio Winery in Santa Rosa.

Romeo, want a wild idea? How about having Elvis officiate a faux wedding ceremony for you and your Valentine in the candle-lit Bella wine caves in Healdsburg? This is a ridiculously charming idea, one that will help you score plenty of romantic points.

Budget-wise ZAP zins. If you’re a zin-fanatic strapped for cash, you’ve tapped into a wealth of wine within reach — $20 and under.

Suspense. The final day of that “Really Goode Job” at Healdsburg’s Murphy-Goode Winery is February 15th. What’s the next step for Hardy Wallace who was awarded the post after competing in an “American Idolesque” contest that played out for months?

Are you a fan of snappy, back-talking zins or do you prefer the gallant, well-mannered ones? These extremes and everything in-between will be poured at the 19th annual ZAP (Zinfandel Advocates & Producers) Tasting this Saturday at San Francisco’s Fort Mason.